Longines The Synonym For Precision
Longines has a history of over a hundred years, who has always insisted on a work philosophy of best quality. Having made time-continuous innovative efforts, Longines has already become the synonym for precision.
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Longines originated in the year 1832 when
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a watchmaker Auguste Agassiz ran a small-scale watchmaking factory in Saint Lmier. His nephew Ernest Francillon is exactly the one who has found the world famous watch brand.
When Ernest was young, he worked in the small watchmaking factory owned by his uncle. Thanks to his intelligence and wisdom together with a hard-working attitude, he soon undertook the post of management. During this period, Ernest found the production was too complex and difficult to manage, i.e.the farmers did the work in their spare time, sorting out to the factory, assembling the products and distrbuting them out. This method could not only lengthen the producting time but increase the difficulty of quality management. So he planed to establish a large watchmaking factory in a place named Longines that it would allow all parts of the manufacture and assembly plants to be completed in the internal operation. It was accomplished in 1867 and the location name was also used as the factory name.
In the first decade of business, Longines suffered great financial and technical challenges, but all the colleagues in the factory sticked together, going through thick and thin and finally succeeded. The working philosophy of Ernest Francillon is more than simple, that is, Optimum Anufacturing. Longines has won numerous awards and wide recognition by the world for being firm to this principle. Longines has registered a winged hour-glass as its trademark in May 27, 1889 and become one of the a few companies who were the world’s first users of the trademark.
Thanks to the adherence to producing skills, Longines has become the synonym for precision. In 1899, Longines sponsored an Arctic expedition led by Earl Louis Amadeus and provided them with five pocket watches especially designed for various temperature changes in polar area. It was strongly commended! “The Longines chronometers kept the exact time, despite the enormous temperature variations to which they were subjected. After this adventure, many other explorers have chosen Longines as specified timer.
Till now, apart from striving for acurate watchmaking techniques, Longines is still working hard to research and develop new fields and at the same time, focusing more on the noble and elegant design as well as innovative concept. In March 7th 2002, the world’s largest watchmaker Swatch Group held a grand celebration to observe Longines 170th anniversary in Paris, France. Longines five graceful ambassadors gave their debut in Paris to fully interpret the unique fresh style of elegant Longines lady watches.